Twitter Briefly Tests Analytics Feature

Good news for Twitter users who are looking to measure the activity you are generating on social media more accurately: Analytics is coming your way. Yesterday, the social networking site did a test-run of their built-in analytics feature on their advertising page. They have since taken down the Analytics section, but according to Twitter, they are pleased with the results, and they are deciding what to do next

A representative from Twitter told Mashable that they have been “experimenting giving the analytics feature to [small] groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”

Appealing to Feelings: Tips on Putting Emotion into Your Online Video Campaign

The focus of online marketing has shifted from creating content solely for search engines and their algorithms to producing digital content that appeals to human beings. All aspects of your online campaign, even your video advertising, should appeal to your viewers’ emotions.

The Philippines was named the most emotional society in the world back in 2012, and that makes it even more important for local advertisers to appeal to their target markets’ feelings. There’s a lot we can learn from the local video advertising scene in terms of adding a more human element to your online video campaign.

Expanding Quality Conversations : A Look at Viral Marketing

What makes things go viral? Why do some videos get 10 million views while others don’t? Why do certain products get talked about more often than their competitors? How can a picture get shared to over hundreds of media channels? What is it about a silly dance step that makes it so appealing?

Wharton Marketing Professor Jonah Berger set out to answer these questions. According to Berger, viral marketing is not about luck, it’s also not random, and most definitely not about cats. “There’s a science behind it. We have to understand the psychology and the social transmission process.”

Four Ways to Use Storify in Content Marketing

Content writing may seem a lot easier thanks to the amount of information you can find online, but sometimes it’s difficult to sift through the junk and noise to find exactly what you’re looking for. Tools like Storify make it much easier for content marketers to gather the ingredients they need to tell their brand’s story effectively.

Storify has been around since 2010, and has always been a useful tool for news organizations. Marketers have also put Storify to good use by creating stories that engage their target market while promoting their brands. Here are some of the interesting ways successful brands and organizations have been using Storify to produce great content.